As a B2B professional, what is the number one reason you use Twitter?
For making new relationships with people, in a much faster and more casual way than in the past
What is the most important content you provide to your followers on Twitter?
Support and tips on how to use TwitHawk, and also how to give a friendly approach
How do you interact with both followers and those you follow on Twitter?
@replies, DMs, and even direct email conversation if 140 just won't do
On a scale of 1 (not at all) to 10 (extremely), how important is twitter to your B2B marketing, communications and PR?
10, it is the lifeblood of TwitHawk
How would you describe your business strategy for Twitter?
Using TwitHawk to generate leads and relationships with minimal effort and time.
What is the most important thing you’ve learned from Twitter?
Don't rule anything, or anyone out. Ever.
What is your best advice for other B2B companies not yet using Twitter?
It's too easy to ignore, but it's so easy to master. Give it a crack, if is doesn't work out, you've lost nothing.