As a B2B professional, what is the number one reason you use Twitter?
I use twitter to connect, engage and interact in a way that no other tool allows. I use it give positive feedback and support others.
What is the most important content you provide to your followers on Twitter?
I provide information about local businesses and charitable events so that my followers are "in the know."
How do you interact with both followers and those you follow on Twitter?
I love to share information and stay up to date with my folllowers and those I follow.
On a scale of 1 (not at all) to 10 (extremely), how important is twitter to your B2B marketing, communications and PR?
10 - extremely important. From chats, to interactions, to monitoring my online reputation, Twitter is integral to all mar/comm efforts.
How would you describe your business strategy for Twitter?
My business strategy is to engage, and listen to what others have to say. Everyone has something to say, and most of them will teach you!
What is the most important thing you’ve learned from Twitter?
There is not one important thing, but a big thing is how connected we are. its no longer 6 degrees of separation ... its 2 degrees.
What is your best advice for other B2B companies not yet using Twitter?
The conversations will happen with or without you. Don't be afraid. But don't change who you are either. Be true to your culture.