This allows larger brands with a presumed large following to compete, even between their own related business units or departments.
This category was broken out to recognize the non-profit sector that serves the B2B community.
This may be the smallest group – we don’t know what to expect yet – but we want to showcase a good case study on how business may tweet with government clients and vice versa.
This award is based on an individual, not a company and is meant to recognize a B2B professional who goes “above and beyond” their employer’s brand and truly serves the B2B community. It’s called “Boss Tweet” after our little blue mascot, but you don’t have to be the “boss” to be nominated. Any B2B professional who tweets may be a candidate. Like the other categories, this will be judged by some of the panel and is not award based on popularity or votes.
This award recognizes publications that focus on particular industries or professions. It can be a for-profit publication or part of a non-profit entity.
This award recognizes a journalist working for either a trade publication or “business desk” of a consumer publication that reports on the business world.
This will go to the best app that businesses are utilizing in conjunction with participating in Twitter conversations.
In nominating a B2B organization or Boss Tweet for the 2010 B2B Twitterer of the Year awards, think of the many ways that Twitter could be used to communicate to a particular B2B stakeholder:
Investor/Public Relations - Who are they following, and who is following them (customers, potential customers)? How is the content relevant to the audience (company information, tips, etc.)? How does the B2B Twitterer engage with the audience (answer questions, respond to comments, etc.)?
Customer Support - What issues do they have regarding customer use of their products or services? What kind of feedback are they asking for or getting?
Human Resources - How is the B2B company using Twitter to attract qualified employee candidates?
Internal Marketing - How does the B2B company use Twitter to communicate to a field staff, other departments, etc.?
Research - Have they posed questions to their audience, solicited surveys or monitored tweets relevant to their products or services? What have they done with the data they gathered?
Crisis Management - How do they follow their brand, product and sector issues? What kind of resources, updated information and explanations do they provide?
Corporate Reputation Management - Who are some of the industry leaders, similar interest groups, news media and bloggers they follow? What insight, expertise and thought leadership via links to other content do they offer? How are they transparent in their efforts?
Event Coverage - How do they follow the ecosystem of a particular program or event, including media and bloggers? How do they provide event information, updates or behind the scenes coverage?
Product Promotion & Sales - Who are they following, and who is following them (customers, potential customers)? Do they provide links to online promotions, insider information on upcoming sales, discounts, etc.? Do they provide answers to questions about their product?
Issue Advocacy - What kind of stakeholders follow them/do they follow who are interested in their cause (industry leaders, policy makers, media, etc.) What kind of tips, alerts and other information do they