Nominations

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Click here to nominate a B2B Personality now! NOMINATIONS CLOSED

10 Reasons to Nominate the B2B Twitterer of the Year

Nomination Categories

Local/Regional B2B Company – this is clearly to recognize a company that doesn’t necessarily have a large following or geographic footprint, and otherwise could be at disadvantage in various respects with regard to a National/International company, yet has a good story about how they use Twitter to communicate with their more limited audience.

National/International B2B Company – this allows larger brands with a presumed large following to compete, even between their own related business units or departments.

B2B Trade Association/Advocacy Group – this category was broken out to recognize the non-profit sector that serves the B2B community.

B2G/G2B Company/Organization – This may be the smallest group – we don’t know what to expect yet – but we want to showcase a good case study on how business may tweet with government clients and vice versa.

"Boss Tweet" B2B Personality – This award is based on an individual, not a company and is meant to recognize a B2B professional who goes “above and beyond” their employer’s brand and truly serves the B2B community. It's called "Boss Tweet" after our little blue mascot, but you don't have to be the "boss" to be nominated. Any B2B professional who tweets may be a candidate. Like the other categories, this will be judged by some of the panel and is not award based on popularity or votes.

Ideas for Nominating

In nominating a B2B organization or Boss Tweet for the 2009 B2B Twitterer of the Year awards, think of the many ways that Twitter could be used to communicate to a particular B2B stakeholder:

Investor/Public Relations - who are they following and who is following them (customers, potential customers)? How is the content relevant to the audience (company information, tips, etc.)? How does the B2B Twitterer engage with the audience (answer questions, respond to comments, etc.)?

Customer Support - What issues do they have regarding customer use of their products or services? What kind of feedback are they asking for or getting?

Human Resources - How is the B2B Company using Twitter for attracting qualified employee candidates?

Internal Marketing - How does the B2B Company use Twitter to communicate to a field staff, other departments, etc.?

Research - Have they posed questions to their audience, solicited surveys, or monitored tweets relevant to their products or services? What have done with the data they gathered?

Crisis Management - How do they follow their brand, product and sector issues? What kind of resources, updated information, and explanations do they provide?

Corporate Reputation Management - Who are some of the industry leaders, similar interest groups, news/media and bloggers they follow? What insight, expertise, and though leadership via links to other content do they offer? How are they transparent in their efforts?

Event Coverage - How do they follow the ecosystem of a particular program or event, including media and bloggers? How do they provide event information, updates, or behind the scenes coverage?

Product Promotion & Sales - who are they following and who is following them (customers, potential customers)? Do they provide links to online promotions, insider information on upcoming sales, discounts, etc.? Do they provide answers to questions about their product?

Issue Advocacy - What kind of stakeholders follow them / do they follow that are interested in their cause (industry leaders, policy makers, media, etc.) What kind of tips, alerts, and other information do they provide in their tweets? How do they engage with their supporters and get them more involved?

Guidelines

The deadline for submissions is Friday, December 18, 2009.
Submissions can only be filled out online at www.b2btoty.com and must be in English.
Only nominations for organizations selling/advocating business-to-business products will be counted. "Pure" B2C organizations are not eligible. (Added 11/12/2009)
Judging will be based on complete submissions; incomplete submissions will be disqualified.
Anyone may nominate any B2B organization, and may nominate more than one organization in any given category.
Companies with several Twitter accounts (customer service, CXOs, divisions, etc.) may have each account entered.
This is not a "popularity" vote; multiple entries for the same entity are allowed, but will not effect the final decision of judges.
All judges are independent and their decision is final. (Added 11/12/2009)
There will be five categories in which to compete: Regional/local US B2B Company; National/International B2B Company; B2B Trade Association/Advocacy Group; B2G/G2B Company/Organization; and a category for an individual, the "Boss Tweet" B2B Twitter Personality. (Amended 11/12/2009)
There is no fee for submissions.
Please do not contact judges directly.
The winner will be selected by a committee of judges with professional experience in the B2B marketing arena and will be recognized in late January-early February 2010.

10 Reasons to Nominate a B2B Twitterer of the Year

Twitter is the hottest thing since business blogging and sliced bread.
If you nominate a boss or customer, they'll never get mad at you again.
Nominating is free. Do it now before it gets taxed!
We spent hours on the CGI scripting, so don't make us think we made it in vain!
The nominator of each category winners will get a B2BTOTY coffee mug! (really!)
The little blue bird will leave a "calling card" on your windshield if you don't.
This isn't the Nobel Prize, so there won't be any debate whether someone "earned it."
B2B companies need more lovin' than B2C companies.
Our sponsors were promised billions upon billions of eyeballs, impressions, and click-throughs.
This isn't a silly web popularity contest based on click-fraud votes, so you actually have a chance of winning.

Click here to Nominate a B2B Company Now! NOMINATIONS CLOSED

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