About

Now in its second year, the B2B Twitterer of the Year (B2BTOTY) Award recognizes B2B organizations for outstanding contributions in practicing, promoting, and/or enhancing business via the micro-blogging sensation Twitter.

This year's Program is gaining momentum - With a growing list of impressive B2B professionals on the judging panel, the awards will warrant much attention and produce great accounts of Twitter successes.

We've included new categories to make the program more inclusive of the B2B ecosystem with: Local/Regional; National/International; Trade Association/Advocacy Group; B2G/G2B Company/Organization; and a category for individual B2B professionals called the "Boss Tweet" B2B Personality.

Unlike social media "popularity contests," the B2B Twitterer of the Year awards are awarded to qualified, nominated entities. The judging is performed by a panel of experienced B2B veterans, and the focus on B2B only. It's not about how many followers you have, or how many tweets your tweet. It's about creating a community and the value a B2B entity brings to it.

The B2B Twitterer of the Year Award is not associated with Twitter, Inc

10 Reasons to Nominate the B2B Twitterer of the Year

Twitter is the hottest thing since business blogging and sliced bread.
If you nominate a boss or customer, they'll never get mad at you again.
Nominating is free. Do it now before it gets taxed!
We spent hours on the CGI scripting, so don't make us think we made it in vain!
The nominator of each category Winner will get a B2BTOTY coffee mug! (really!)
The little blue bird will leave a "calling card" on your windshield if you don't.
This isn't the Nobel Prize, so there won't be any debate whether someone "earned it."
B2B companies need more lovin' than B2C companies.
Our sponsors were promised billions upon billions of eyeballs, impressions, and click-throughs.
This isn't a silly web popularity contest based on click-fraud votes, so you actually have a chance of winning.

Steering Committee

Joe Zuccaro - @joezuc - Joe directs the overall operations of the B2B Twitterer of the Year Awards Program. e has over 20 years of experience in Marketing, Sales, and Business Development with B2B product and service companies, including angel-funded, pre-IPO and post-IPO technology companies. Currently, Joe advises C-level and senior executives at organizations ranging from Web 2.0 startup companies to Fortune 500 subsidiaries. His focus is helping firms understand how to use network-centric tools to efficiently gather, warehouse, analyze, share and act on the data needed to fuel Marketing and drive Sales. He is a fervent believer in measuring Marketing ROI and executive dashboarding and the need to relentlessly make Marketing provide calculable value to Sales and Management.

He previously has held various Marketing and Sales Management roles for a $50M+ subsidiary of Gannett Company (NYSE:GCI), Director of Marketing Development for a business intelligence (BI) application developer, Director of Channel Marketing & Sales for a biometric authentication company, and Vice President of Marketing & Sales for a developer of self-provisioning tools for telecom end users. Joe was instrumental in the regional expansion of Covad, a leading DSL services company, and a top performer in its channel efforts; additionally, he was a founding member and key contributor to the channel sales management team of DIGEX, a Tier-One Internet Service Provider named to the Russell 500 index.

Joe attended the United States Coast Guard Academy in New London, Connecticut where he took intense engineering coursework. He earned both a BS in Logistics, Transportation, & Supply Chain Management and an MBA with a concentration in B2B Marketing from the R.H. Smith School of Business at the University of Maryland at College Park.

Nancy Jacobs - @B2BCorpComm - Nancy is overseeing the judging panel and protocols for the B2B Twitterer of the Year Awards Program. She is currently defying the recession as Director of Business Development at Realm Advertising in Atlanta, GA. She believes that this down economy is the best time for Realm to grow its business and joined the agency in January 2009 to do just that. With the year almost over, they are enjoying a few new B2B clients to their already impressive roster including UPS, LexisNexis, SunTrust Bank, Georgia-Pacific and many more of Georgia’s largest companies.

Nancy hails from the Jersey Shore (Exit 109) and spent most of her professional career at the center of Silicon Alley during the height of the dotcoms. Launching the conference division at Jupiter Communications put Nancy at the heart of such then start-ups as AOL, DoubleClick, CNET, eBay, Google, Amazon, and so many others. During that time, if you put a .com next to your name and went public, you were a seemingly instant millionaire. Nancy left the Alley right at the halt of wild valuations – before it was called the crash of the dot com bubble. Companies who were 10 years ahead of their time, such as Pseudo Programs, popped with all the others. Being a dot com was suddenly the kiss of death.

The age of social technology has many similarities in that it has the power to significantly change the way businesses communicate with one another. In 1999, Madison Avenue wouldn’t give online advertising even a blink of recognition. Most people thought DoubleClick’s founder, Kevin O’Connor, was absolutely crazy going against Madison Avenue. We all know what happened with that story. What’s the impact social technology going to have on B2B. LinkedIn in has already defined itself as a place for groups and data mining. Facebook could easily be the replacement for traditional websites. What will be Twitters place in the world of B2B? She’s not sure. However, Nancy’s insatiable curiosity will hopefully uncover any gold nuggets for B2B buried within Twitter.

Vanessa French - Bio coming soon.

Sinu Patel - Bio coming soon.

Lori Boerner - Bio coming soon.

Julie Minevich - Bio coming soon.

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