Savvy B2B Marketing is Nominated for a B2BTOTY Award! Cast Your Vote Above!
BIO Savvy marketers sharing insights, tips, resources, and war stories.
B2BTOTY Q&A with Savvy B2B Marketing
WHO'S TWEETING for Savvy B2B Marketing
As a B2B professional, what is the number one reason you use Twitter?
To learn and connect through sharing. The open exchange of resources, ideas, and information on Twitter is unparalleled.
What is the most important content you provide to your followers on Twitter?
Inspirational ideas and practical strategies. We try to strike a balance between the two because both concepts and how-to's are important.
How do you interact with both followers and those you follow on Twitter?
We promote good content through RTs and say "thanks!" when others RT our posts. We share jokes.
On a scale of 1 (not at all) to 10 (extremely), how important is twitter to your B2B marketing, communications and PR?
As mktg professionals, we'd give it a 7. We're mostly interacting with peers, not prospects; but have made great connections and learn a lot.
How would you describe your business strategy for Twitter?
Share the Good Stuff ... whether it's ours, or someone else's.
What is the most important thing you’ve learned from Twitter?
The importance of strong headlines. ;)
What is your best advice for other B2B companies not yet using Twitter?
Follow some keyword streams to get a sense of what people are talking about that's relevant to your business and then decide how to proceed.