As a B2B professional, what is the number one reason you use Twitter?
It gives businesses (and citizens) a simple, straightforward path for communicating with us.
What is the most important content you provide to your followers on Twitter?
Answers to their questions!
How do you interact with both followers and those you follow on Twitter?
We push some messages out to our followers, but we also listen. We monitor Twitter for other's comments and respond if we can help.
On a scale of 1 (not at all) to 10 (extremely), how important is twitter to your B2B marketing, communications and PR?
9. We use a lot of tools to get our messages out, but Twitter is one tool that we rely heavily on.
How would you describe your business strategy for Twitter?
Conversational! It's fine to push messages out, but the real strength lies in our ability to converse and help our followers.
What is the most important thing you’ve learned from Twitter?
It's easy to write off Twitter as "just another social media site," but it's actually very powerful. To skip over it is a big mistake!
What is your best advice for other B2B companies not yet using Twitter?
Join, follow people, and talk! There are many businesses on Twitter, and if your goal is B2B, you need to be where they are.