OFM, Inc. is Nominated for a B2BTOTY Award! Cast Your Vote Above!
BIO OFM is one of the nation's leading office and school furniture manufacturers, distributors and wholesalers with headquarters in Holly Springs, N.C. We contract with manufacturers in Mexico, Taiwan and China to design furniture and products that meet the highest industry standards. OFM specializes in providing affordable, quality furniture through a dealer network to businesses, government offices, health care and educational facilities.
B2BTOTY Q&A with OFM, Inc.
WHO'S TWEETING for OFM, Inc.
As a B2B professional, what is the number one reason you use Twitter?
To better engage with our current customers and potential customers.
What is the most important content you provide to your followers on Twitter?
Details about our product offerings and the various tools available on our website to help them learn more about OFM furniture and pricing.
How do you interact with both followers and those you follow on Twitter?
Many times we engage in a conversation with those we follow and work to post relevant information to our followers.
On a scale of 1 (not at all) to 10 (extremely), how important is twitter to your B2B marketing, communications and PR?
Twitter is a 10 for our communications efforts on all levels. We make it a priority to update reguarly so our profile is always refreshed.
How would you describe your business strategy for Twitter?
We work to stregthen OFM's brand so our customers, potential customers and others think OFM when they think of office and school furniture.
What is the most important thing you’ve learned from Twitter?
It's not just about posting relevant information, but also engaging with your followers and those you follow, reaching out personally.
What is your best advice for other B2B companies not yet using Twitter?
If you decide to invest in Twitter, make the effort 100 percent. Your Twitter profile needs to be regulalry updated and nutured.