Krones is Nominated for a B2BTOTY Award! Cast Your Vote Above!
BIO Machines and complete lines, including product-specific IT solutions for process technology, filling and packaging technology, as well as intralogistics
B2BTOTY Q&A with Krones
WHO'S TWEETING for Krones
As a B2B professional, what is the number one reason you use Twitter?
We want to establish Krones as opinion leaders in our industry. Customer loyalty and employer brand are also very important!
What is the most important content you provide to your followers on Twitter?
Depending on our followers. News from the beverage industry, News from Krones and News about HR topics. And of course dialogue!!
How do you interact with both followers and those you follow on Twitter?
Following our strategy: Listening, joining, optimizing!
On a scale of 1 (not at all) to 10 (extremely), how important is twitter to your B2B marketing, communications and PR?
How would you describe your business strategy for Twitter?
As mentiones: We listen, we join and we optimize!
What is the most important thing you’ve learned from Twitter?
There is no media channel faster than Twitter. It is important to join the dialogue and content is king!
What is your best advice for other B2B companies not yet using Twitter?
Don´t think about Return on invest - think about risk of ignoring!!