As a B2B professional, what is the number one reason you use Twitter?
I use it to connect people, help them w/referrals, answer questions, and in the process, show the Givers Gain® attitude we have at #BNI
What is the most important content you provide to your followers on Twitter?
I share Networking tips, Podcasts, Blogs, pics and also RTs of fabulous things that our members have posted. I share the networking love!
How do you interact with both followers and those you follow on Twitter?
Convos w/them all day long - it's not just business, it's friendships that happen from business. We're global, but twitter makes it local
On a scale of 1 (not at all) to 10 (extremely), how important is twitter to your B2B marketing, communications and PR?
TEN ~ TEN ~ TEN! Twitter is highly important for my B2B!! I even tweet @ midnight so I can communicate w/our UK tweeps.
How would you describe your business strategy for Twitter?
I'm here to give anwers to questions, put the right people in contact with each other, and share all the latest news from our company.
What is the most important thing you’ve learned from Twitter?
I have learned that you respond to each mention! If someone takes the time, you do too. Treat others with respect, kindness and joy!
What is your best advice for other B2B companies not yet using Twitter?
It's THE way for constant business. W/O it, businesses lose the close-knit feel, which turns into contacts, referrals and closed businesess.