Erin Eschen is Nominated for a B2BTOTY Award! Cast Your Vote Above!
BIO Erin Eschen is a marketing leader specializing in online performance-based marketing. She has been responsible for targeted cost-per-acquisition advertising, e-commerce sales, traffic and lead generation as well as offline business development for both B2B and B2C organizations. Erin has optimized hundreds of Web sites for top search engine rankings and has managed a multimillion dollar online advertising campaign for the largest internet advertiser in the U.S.
Erin has built and led teams of marketing specialists who performed SEO and pay-per-click (PPC) management in addition to teams of web developers, designers, project managers and IT professionals.
She currently manages social media marketing, online advertising, SEO, lead generation and user experience for Perficient, Inc, a leading information technology consulting firm serving clients throughout North America. She is also a consultant and presenter for Social Media Executive Seminars, a customized social media training program provided to C-level and senior leadership teams at organizations across the US.
Erin also directs social media for the Business Marketing Association's Saint Louis, MO chapter.
B2BTOTY Q&A with Erin Eschen
WHO'S TWEETING for Erin Eschen
As a B2B professional, what is the number one reason you use Twitter?
To find influentials, experts and smart folks in social media and who work in my company's target market. I can easily connect w/ them.
What is the most important content you provide to your followers on Twitter?
My own perspectives on business marketing and social media. I blog from http://www.erineschen.com and give my feedback on articles.
How do you interact with both followers and those you follow on Twitter?
I make an effort to personalize a note to new followers and to respond to all mentions and DMs. I also monitor search terms / hashtags
On a scale of 1 (not at all) to 10 (extremely), how important is twitter to your B2B marketing, communications and PR?
How would you describe your business strategy for Twitter?
Establish thought leadership, connect with socially active professionals in our target market, become a top of mind brand brand for them.
What is the most important thing you’ve learned from Twitter?
That meeting IRL ("In Real Life") feels about 10 times cooler when you've already connected and established rapport on Twitter!
What is your best advice for other B2B companies not yet using Twitter?
Monitor people and search terms / trends. Watch how others are using Twitter. That will help you find your own comfortable way to start.