As a B2B professional, what is the number one reason you use Twitter?
Twitter lets me interact with interesting, informative people whom I don't already know. Facebook is great, but this makes Twitter bette
What is the most important content you provide to your followers on Twitter?
We provide snippets (with links) of news stories, blogs, discussions, and QandAs from our website. It's like a real-time Daily Digest.
How do you interact with both followers and those you follow on Twitter?
CR4_News publicly thanks its new followers, builds and maintains Twitter lists, RTs those we follow, and uses #FF and #MM tags regularly.
On a scale of 1 (not at all) to 10 (extremely), how important is twitter to your B2B marketing, communications and PR?
10 (extremely). Twitter has done more for CR4_News than any paid advertising ever has.
How would you describe your business strategy for Twitter?
CR4_News uses Twitter to attract engineers and industrial suppliers to its main website, CR4: The Engineer's Place for News and Discussion.
What is the most important thing you’ve learned from Twitter?
Everyone talks, some interact, and few listen. When it comes to social media, it's better to create an ecosystem than an egosystem.
What is your best advice for other B2B companies not yet using Twitter?
"Success tends not to go to the person who is error-free, because he also tends to be risk-averse." - Donald Rumsfeld #quotes