Brian A. Hernandez is Nominated for a B2BTOTY Award! Cast Your Vote Above!
BIO I'm a reporter for BusinessNewsDaily.com, whose stories also appear on @YahooNews, @CSmonitor and @LiveScience. On Twitter, I provide my followers - who are readers, business people and businesses - with news, trends, how-to guides and updates to enrich their lives, careers and B2B strategies.
B2BTOTY Q&A with Brian A. Hernandez
WHO'S TWEETING for Brian A. Hernandez
As a B2B professional, what is the number one reason you use Twitter?
I use Twitter 2 distribute important, exciting business news and to create a community - an open forum - w/ my followers 4 public discourse
What is the most important content you provide to your followers on Twitter?
I provide news about small business and consumer trends with a focus on writing stories and how-to guides about social media and online tools
How do you interact with both followers and those you follow on Twitter?
I tweet links to my stories and ask followers 4 help when I'm looking 4 sources/quotes. I retweet and comment on their posts regarding business
On a scale of 1 (not at all) to 10 (extremely), how important is twitter to your B2B marketing, communications and PR?
10. Twitter is so vital for the success of our publication, which launched this year. Many of our stories have gone viral thanks to Twitter
How would you describe your business strategy for Twitter?
My strategy is 2 inform w/ news, excite w/ Twitter engagement and help businesses market themselves 2 business and consumers w/ how-to guides
What is the most important thing you’ve learned from Twitter?
Twitter taught me that readers love 2 interact w/ journalists about news they write. Readers are great at giving feedback and new story ideas
What is your best advice for other B2B companies not yet using Twitter?
Twitter has the potential to help B2B companies expand their marketing efforts as well as grow engagement among their target market/clients.