BIO Developer Evangelist at Microsoft in Toronto, Thrilla from Manila, rock and roll accordion player, casual cyclist, clotheshorse and all-round bon vivant.
As a B2B professional, what is the number one reason you use Twitter?
It's the quickest, most concise, findable and fun way to get the word out, ask questions, share opinions and stay in touch with people onlin
What is the most important content you provide to your followers on Twitter?
Stories: technology and what I'm working on, what's happening around the corner and globally, and stuff just for their amusement.
How do you interact with both followers and those you follow on Twitter?
All sorts of ways, from "@-banter" and DMs to blog entries to replies, all the way to talking with them in person - whatever works best.
On a scale of 1 (not at all) to 10 (extremely), how important is twitter to your B2B marketing, communications and PR?
10. As a tech evangelist serving a huge place like Canada, it's important to have an online presence, and Twitter's a key part of that.
How would you describe your business strategy for Twitter?
I use it as the "thin edge of the wedge", to bring people to what I want to show them, as well as a way to stay on top of what's going on.
What is the most important thing you’ve learned from Twitter?
That brevity is the soul of wit.
What is your best advice for other B2B companies not yet using Twitter?
Find your company's "haiku extrovert", someone w/ a good written "voice" who loves to write and can be compelling in 140 chars and unleash!