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B2BTOTY Q&A with ABA Journal
WHO'S TWEETING for ABA Journal
As a B2B professional, what is the number one reason you use Twitter?
We use Twitter to distribute our legal news headlines every business day.
What is the most important content you provide to your followers on Twitter?
Our legal news headlines.
How do you interact with both followers and those you follow on Twitter?
Mostly through tweeting staffers, esp. @BlawgWhisperer, @LegalRebels and @LawScribbler. Follower complaints also are dealt with @ABAJournal.
On a scale of 1 (not at all) to 10 (extremely), how important is twitter to your B2B marketing, communications and PR?
How would you describe your business strategy for Twitter?
We distribute our content through whatever channels our readers use, and Twitter is one of those leading channels.
What is the most important thing you’ve learned from Twitter?
That if you’re not distributing your content as soon as it is written, you’re no longer relevant to your readers.
What is your best advice for other B2B companies not yet using Twitter?
Just do it.